Stay on topic: When communicating, make sure you stay on topic. There is nothing worse than trying to communicate with someone who keeps getting off topic. Not only does getting off topic (for no apparent reason) waste valuable time, it also indicates that you are not truly following the conversation or, worse still, that you are not truly interested in what your counterpart is saying. Our tip, try not to digress or go off on a tangent unless it enhances the quality of the message you are trying to convey.
stay on … (verb): maintain course or direction; do not stray
topic (n.): subject of discussion
apparent (adj.): visible; clear to see or understand
indicate (v.): show
counterpart (n.): a person who has a similar role or position
digress (v.): leave the main subject temporarily in speech or writing
tangent (n.): a completely different line of thought, topic or action
enhance (v.): to make better
- Communication Tip:Don’t go off on tangents In a business meeting, it is important that you don’t go off on tangents unless this tangent adds value to the conversation. You see, if people digress too often in business situations then the core message can be lost. Not only that, straying from the subject of importance also wastes time. So, our tip – try not to go off on tangents.
Business English Communication Lessons | 비즈니스 영어: 비즈니스 상황에서의 의사소통
Consider the listener’s perspectives and needs: If you want to make an impact, you must consider your audience’s perspectives and needs. As a general rule, the person you are speaking with is more concerned about their own interests and needs than they are yours. Therefore, when making a presentation or sales pitch, appeal to the listener's self-interests. Think about what they might need or want and try to communicate that you have considered their perspective on the matter. Try not to think what’s in it for me, instead try to think what’s in it for them.
consider (v.): think about
perspective (n.): a particular way of considering something
concern (v.): worried about; focused on
pitch (n.): trying to persuade someone to buy or accept something
matter (n.): issue; point under discussion
Communication Tip:Must When giving nonnegotiable directions, you can use ‘must’ (e.g. You must have that report finished by Tuesday.). However, ‘must’ can also be used in presentations or when giving advice. Using ‘must’ indicates that an idea, suggestion, or directive should be taken or followed.